… part 2

As financial planners, are we getting our message across? Are Pinoys any closer to financial freedom? I am elated to see more and more financial planners, more books and articles and a gazillion blogs on personal finance. I’ve seen, heard, read a lot about personal finance of late—some are great messages; while others are really rubbish, but at least the message to do something about one’s personal finance is being mentioned. Let me repeat my earlier question, are we getting our message across? From my perspective, it seems that whatever we are doing is a mere drop in the bucket, and my colleagues in this field need to realize that we are not as effective as we believe we are (apologies to bruising the egos of my colleagues).

There’s definitely nothing wrong with what we are advocating, and our message is extremely relevant. I believe that there is something wrong with the manner we convey our message. To the real world out there, we sound like condescending self-righteous bigots telling everyone they are wrong and we are right. Have you heard personal-finance speakers? They will tell you not to drink Starbucks coffee and stick to 3-in-1 or not to buy a flat TV or a new car. They will tell you that gratification is evil and will burn you. Let me use an analogy here: It’s like hearing a preacher tell you that ogling a beautiful woman will cost you eternal damnation. Yes, they are probably right, but they may not look at things from the right perspective. It’s not just about the message, it’s also about the delivery of the message.

I think it’s about time people like us realize that folks have dreams and they must enjoy these while they can. Dreams do have a deadline, as my mentor aptly phrased it. Are you going to have that dream family house when all your children are grown up and have moved out of the house? Will you buy that nice flat TV when your eyesight has become so weak? Our life has a timeline and we must act according to the set time we have. I like how the Bible puts it—“Man’s days are determined; you have decreed the number of his months and have set limits he cannot exceed” (Job 14:5, NIV). Knowing what we want in life is critical and the way we live should be reflective of our goals. It’s not all about accumulation of wealth that we should be concerned about but also the purpose for accumulating wealth.

It’s about time we really know what our dreams are and that our “dreams have deadlines”; it’s about time we know the purpose of our dreams. Oh, it’s also about time for financial planners to change the way they sing their song.

“The man who plants and the man who waters have one purpose, and each will be rewarded according to his own labor” (1 Corinthians 3:8).

Sometime ago, I had lunch with a mentor of mine, Rex Mendoza (of the giant real-estate conglomerate Ayala Land). Rex was one of my mentors in financial planning; there are many things I learned from him that pretty much influenced my career as a personal-finance coach and educator.

Financial planners are not known for extravagance and flamboyance—in fact, people have always looked at us as misers. Financial planners are very prudent people; they are not the kind that will spend money on a whim and will really take a lot of time trying to ascertain needs from wants.

My friend Rex was very much a financial planner in all sense, highly knowledgeable in the aspect of personal finance and one who really practices what he preaches. However, the Rex I was having lunch with seemed to be a different person, a changed man singing a different tune. What happened to my old mentor? Has he gone to the dark side? I was trying to figure out who I was having lunch with. Years ago, this was the guy who was telling me that every peso counts, that Starbucks coffee was evil (because of the cost) and that investing was the only activity we should engage in…get the drift? The “new” guy I was having lunch with was talking about expensive LED lighting, koi pond and exquisite veneers for his house renovation, playing golf every weekend, traveling all over…and I almost choked on what I was eating when he mentioned driving a Porsche. That’s it, I am certain that my old mentor and friend has been possessed, cloned or just plain, well, lost his marbles. I was just about to gag this guy to ask him what he did with my friend when he uttered something that pretty much left me speechless for a few moments: “Randell, after all these years, I finally realized that ‘dreams have deadlines.’” Er, what—say that again?

My lunch encounter with a former mentor got me into thinking, and the words “dreams have deadlines” seemed to me like experiencing LSS (last-song syndrome). Financial planners have been preaching about living a life of extremes while the real world has a totally different view with regard to the use of money. Filipinos and financial stability are two words you don’t normally see in one sentence. Just look around you—how many of your acquaintances do you know need a spanking with the way they handle their finances? Our country remains to have the lowest savings rate even in Asia, yet we see a steady increase in consumer debt among our population—a definite recipe for disaster. The solution: financial literacy. If our brothers and sisters become financially literate and have a better mindset with regard to the way they use their money, we would definitely see a lot more happier people. The solution is simple—or is it?

… catch part 2!