“It’s important to know how our prepaid customers think. If you’re a telco, how do you convince a farmer to spend his money on prepaid load over food?” – Ernest Cu, President and CEO of Globe Telecoms

From http://www.abs-cbnnews.com/business/12/19/09/getting-know-sophisticated-prepaid-user

What was that? Globe wants to convince farmers to spend their money on prepaid load over food? Did I read that correctly? Whatever happened to business ethics, corporate social responsibility or just plain decency? I know that profit is the main reason for business, but this is another issue and it’s absolutely, well… wrong!

Poverty is the country’s biggest problem; lack of financial literacy is a leading reason why poverty is very difficult to battle —  then we have corporate giants who even brag about how they want to milk us Pinoys the limited money we have.

This makes me even more passionate about the advocacy to bring financial literacy to Pinoys! Hmmm, maybe I should also change my telecom provider.

I’m proud to be part of this advocacy!